Marketing can be likened to a huge mad scientist experiment. We all know the rough formulation: 4 P’s (Product, Price, Place & Promotion). Though the exact mix of each varies & is often a mystery. A myriad of companies could not tell their marketing foot from their marketing arm, and others take to it like a duck to water.
From the golden arcs to the dancing silhouettes, 5 seconds into the ad & immediately we make the connection. In fact, if you watched enough movies, you will know that Apple laptops are commonplace in the reel world. Everyone trots one, nary a soul will be caught dead typing on a Dell, Toshiba, Fujitsu & the likes.
Motorola’s marketing team have been ingenious in placing their product:Motorola V3 Razr (Pink) in the handbags of the IT girls. The girls who represented the “now”, celebrities that the tabloids cannot get enough of. Last names are not neccesary: Paris, Nicky, Kirsten, Eva, Mischa, Nicole. Hilary & Ashlee.
Technology-wise, Motorola has done an awesome job in steamlining the essentials into the V3 Razr. How many phones do you know that are as slim & sleek without compromising on the look?
With that in mind, the developers @ Motorola have missed out on 1 crucial detail.
YOUR PHONE OPERATING SYSTEM STILL SUCKS!
With so many great operating systems in the market, you would assume that they would take the time to create a seamless system. Sony-Ericsson has done it, Samsung is not far behind so how difficult can it be? Unless, you are Nokia who are inevitably resting on their laurels but Nokia have found their niche. Users who like familiarity & don’t mind an idiot proof way (5 step) to do a single function as opposed to a smarter one ( a single step).
As an owner of the new celeb worthy Pink Razr, I unbashingly admit that I love it because of its hype
A girl is entitled to have lust in her heart. Well, this month, this is mine.
